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What AI reads on your website, and what it gets wrong
Field Notes every Sunday: what ChatGPT, Gemini and Claude find on content-heavy websites, where their answers go wrong, and which pages to keep, update or remove. Plus our guides on AI crawlers and bot traffic.
AI models such as ChatGPT, Claude, and Gemini retrieve content through web crawlers like GPTBot and ClaudeBot. Clear headings, structured data and plain factual answers make a page easier for them to quote correctly. When a page lacks explicit answers, an AI tool may misstate facts or skip the page. These notes cover what AI reads on real sites and what to fix.
Featured18 Oct 2026 · 6 min read
Five mistakes that keep your pages out of AI answers
New research on how ChatGPT, Gemini and Claude choose their sources, and the five mistakes it exposes on large websites.
Read the article →- Field Notes12 Oct 2026 · 6 min read
Field Notes #1: What AI reads on Webflow sites (and gets wrong)
- Protection2 Aug 2026 · 7 min read
How to stop bots submitting your forms on WordPress and Webflow
- AI visibility1 Aug 2026 · 8 min read
What GPTBot, ClaudeBot and PerplexityBot actually read on your site
- Analytics28 Jul 2026 · 5 min read
Is bot traffic inflating your analytics? A 15-minute audit
- Analytics21 Jul 2026 · 6 min read
How to filter and exclude bot traffic in GA4 (and what the built-in filter misses)
- Analytics14 Jul 2026 · 7 min read
How to identify bot traffic in Google Analytics 4
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