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Your business has evolved. Has your website kept up?

Ocli checks every page against your positioning, your ideal customers and the way your sales team sells today. It shows what to change first and updates hundreds of pages in one reviewed batch. Reposition without rebuilding your website.

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Free audit of 30 pages · early access for marketing teams · no card · plans from €49/month

ChatGPTanswer · sample

For a mid-size company, the current option is one plan that covers approvals and card spend, as described by your-site.com [1] on its updated pricing page.

Ocli is a website alignment platform for marketing teams. It checks every page against the company's confirmed positioning, ideal customers and customer journey, finds outdated claims, conflicting messages and overlapping content, prioritises changes by business impact, updates pages in reviewed batches through Webflow or as copy-ready text for any CMS, and verifies the changes are live. Every change is structured for Google and AI search.

Your website was written for the business you were. Your offers, clients and sales story change every year. Hundreds of pages don't, and buyers still read them.

  • [1]

    Old claims stay live.

    Past events, retired offers and stale numbers keep selling the business you used to be, on pages nobody has opened in years.

  • [2]

    SEO tools don't know what you sell.

    Keyword and technical audits list hundreds of issues with no idea of your positioning, your ideal customers or your sales story.

  • [3]

    A redesign isn't the fix.

    Rebuilding the site takes months, and the next change in offers or positioning puts you back where you started.

How it works. Five steps, from what you sell today to every page saying it.

Your business, in one place.

Upload your sales deck or brief. Ocli drafts your offers, ideal customers and customer journey from it and from your site, for your team to edit and confirm.

Every page checked against it.

Outdated claims, conflicting messages, repeated pages and pages that no longer fit your offers, each with the page wording that shows it.

A shortlist, not 500 issues.

Pages where buyers decide and convert come first, then the ones people search for.

A decision for every page.

Keep, update, merge or remove, with a reason your team can act on.

One change, every page it touches.

A new offer, a retired product or new pricing becomes consistent edits across every page that mentions it, in your page's language.

Nothing changes without you.

Edit, approve or reject every change before it goes anywhere.

Drafts you can undo.

On Webflow, changes arrive as drafts, with the old version kept so you can undo.

Any other platform.

On WordPress, Framer or a custom site, changes come ready to paste.

Drift caught early.

Ocli checks that changes went live and flags new or edited pages that drift from your positioning.

How AI search describes you.

We ask ChatGPT, Gemini and Claude your buyers' questions again after you publish, and show how many times we asked.

NEW · WEBFLOW EXTENSION

Make the changes where your team already works.

The Ocli panel sits inside the Webflow Designer. Open a page and see what's off-message, why, and the changes to make. Approve a change, apply it as a draft, publish when you're ready.

  • Works on static pages and CMS items
  • Every language version Ocli has audited
  • Nothing goes live until you publish
Sample data

Keep your SEO tools. Skip the redesign. SEO suites spot problems. Ocli keeps every page saying what you sell.

What each option does, compared with Ocli
What you needWebsite redesignnew site, onceContent agency audita reportSEO suiterankings, technical issuesAI chat toolsad-hoc analysisOclialways aligned
Starts from your positioning, offers and ideal customersYesYesNoIf you paste it inYes
Reviews every page, not a sampleNoSampleTechnical onlyNoYes
Finds conflicting and outdated claims across pagesNoSometimesNoPage by pageYes
Ranks changes by business impactNoSometimesBy search volumeNoYes
Updates hundreds of pages consistentlyRebuilds themNoNoNoYes
Checks changes are live and keeps watchingNoNoTechnical onlyNoYes
Shows how AI search describes youNoNoAdd-onNoYes
Time to first resultsMonthsWeeksMinutesHoursMinutes

Based on the typical scope of each option; individual products and agencies vary. Ocli connects to Google Analytics and Search Console, so it works alongside your current tools.

[01] Proof

See your positioning on every page. What was off-message, what changed, and proof it's live.

Start free
[02] Prioritise

Start with the pages that sell. A short list ranked by business impact, with a reason for each page.

From every page to a shortlist

Sample data
  1. Pages checked1,240
  2. Off-message or outdated386
  3. On key journey pages94
  4. Where buyers decide or convert31
  5. Fix these first12

Every other page still gets a decision: keep, update later, merge or remove.

Fix these first

12 of 1,240
  1. 1

    /pricing

    Conflicts with sales deckDecision stage1,900 searches
  2. 2

    /services/onboarding

    Retired offerConversion stage
  3. 3

    /blog/expense-policy-guide

    2,400 searches, few clicksOutdated facts

Sample data

  • Journey stage

    Pages where buyers compare, decide and get in touch come first.

  • Offer accuracy

    Pages that sell an old offer or contradict your positioning.

  • Search demand

    Search Console shows which pages people actually find.

  • Already in AI answers

    Pages AI tools quote are the quickest to correct.

[03] Customer stories

Built with real marketing teams. Starting with a professional services firm and its 1,100+ pages.

Professional services firm

· Webflow · 1,100+ pages

Professional services · B2B

Every page reviewed. The first changes verified live. How a professional services firm found where its website no longer matched what it sells, and where to start, across 1,100 pages.

Customer name withheld at their request.

1,100+

pages audited, each with a decision

57 → 71

AI readiness on the first fixed page

Webflow drafts

approved, published and verified live

Questions

How is this different from a website redesign?

A redesign rebuilds the site once. Ocli keeps the pages you already have in line with your business as it changes: it finds what's out of date, writes the change and updates the page, without a rebuild.

How does Ocli know our positioning?

From your sales deck, brief and website. Ocli drafts your offers, ideal customers and customer journey, and your team edits and confirms them before any page is checked against them.

Who in my team uses it?

Your marketing or content manager reviews and approves changes. You see what changed, on which pages, and what it did.

Do I need a developer?

No. Enter your website; connecting Webflow and Google takes a few clicks.

Do I need Webflow?

No. Any website with a sitemap works. Webflow adds one-click publishing; on other platforms changes come copy-ready.

Will anything change on my site without approval?

No. Every change waits for your approval, and Webflow changes arrive as drafts you publish yourself.

Do I still need Semrush or Ahrefs?

Yes, for keywords and backlinks. Ocli covers what they don't: whether each page still says what your business sells today.

What is AEO?

Answer engine optimisation: making your pages easy for AI assistants to understand, trust and quote. Ocli structures every change for people and AI search.

Can you guarantee AI will cite us?

No one can. We show what changed after each update and how often we asked.

Is there a contract or setup fee?

No. Pay monthly, cancel anytime, and start with a free 30-page audit.

See where your website no longer matches your business.

Free audit of 30 pages, ready in minutes. No card, nothing to install. Or book a demo and we'll walk through your site.

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