Guides
Guides: getting cited correctly by AI
Practical guides for marketing teams on getting mentioned and cited by ChatGPT, Gemini and Claude, fixing pages AI can't read, and keeping your content AI-friendly.
To get your business cited by AI engines like ChatGPT, Claude, and Gemini, make sure web crawlers such as GPTBot and ClaudeBot can read your content without JavaScript barriers, state key facts clearly with schema markup, and give concise, direct answers to common buyer questions on your main pages. Crawler-fed retrieval systems, including Retrieval-Augmented Generation (RAG) pipelines and tools like Perplexity, can then find and quote you.
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AI searchability: making your site findable by AI
What AI searchability means, how it differs from SEO, and how to measure it.
Read the guide - [02]
How to get your business mentioned by ChatGPT
The five things an AI assistant needs before it will recommend you to a customer.
Read the guide - [03]
Why ChatGPT doesn't know my business
The usual reasons a perfectly good website is invisible to AI — and how to tell which one is yours.
Read the guide - [04]
How to make your website AI-friendly
A practical checklist you can hand to your web person, or work through yourself.
Read the guide
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