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What AI reads on your website, and what it gets wrong

Field Notes every Sunday: what ChatGPT, Gemini and Claude find on content-heavy websites, where their answers go wrong, and which pages to keep, update or remove. Plus our guides on AI crawlers and bot traffic.

AI models such as ChatGPT, Claude, and Gemini retrieve content through web crawlers like GPTBot and ClaudeBot. Clear headings, structured data and plain factual answers make a page easier for them to quote correctly. When a page lacks explicit answers, an AI tool may misstate facts or skip the page. These notes cover what AI reads on real sites and what to fix.

Featured1 Aug 2026 · 8 min read

What GPTBot, ClaudeBot and PerplexityBot actually read on your site

AI crawlers do not run JavaScript. Here is what they extract from a page, why client-rendered sites disappear, and how to check your own pages.

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